Publisher announces boating magazine merger

Published online: May 29, 2008 News Melanie Winters, Soundings Trade Only
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Details of the merger have yet to be worked out, but McIntosh said the two magazines will be combined into one title, beginning with the September issue. Operations for Atlanta-based "Boating World" will be moved to California, although McIntosh said he may keep a sales office in Georgia. 

The new title of the combined magazine "will most likely be `Boating World'," he said. 

"Boating World," which recently celebrated its 25th anniversary, was previously published by Trans World, and has a circulation of 100,000, according to BPA, an industry circulation auditing company. 

McIntosh's California-based "Go Boating" is in its second decade of publication and has a circulation of 90,000, according to BPA. 

In addition to "Go Boating," the Duncan McIntosh Co. publishes "Sea" magazine, a Western boating title that is celebrating its 100th year, and a pair of California biweekly boating and fishing newspapers: "The Log" newspaper and "FishRap." The company has produced several California in-water boat shows - including the Newport Boat Show and the Lido Yacht Expo - for more than three decades.

John Szefc of W.B. Grimes & Co. represented the seller in the transaction.

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