Publisher announces boating magazine merger

May 2008 News

Details of the merger have yet to be worked out, but McIntosh said the two magazines will be combined into one title, beginning with the September issue. Operations for Atlanta-based "Boating World" will be moved to California, although McIntosh said he may keep a sales office in Georgia. 

The new title of the combined magazine "will most likely be `Boating World'," he said. 

"Boating World," which recently celebrated its 25th anniversary, was previously published by Trans World, and has a circulation of 100,000, according to BPA, an industry circulation auditing company. 

McIntosh's California-based "Go Boating" is in its second decade of publication and has a circulation of 90,000, according to BPA. 

In addition to "Go Boating," the Duncan McIntosh Co. publishes "Sea" magazine, a Western boating title that is celebrating its 100th year, and a pair of California biweekly boating and fishing newspapers: "The Log" newspaper and "FishRap." The company has produced several California in-water boat shows - including the Newport Boat Show and the Lido Yacht Expo - for more than three decades.

John Szefc of W.B. Grimes & Co. represented the seller in the transaction.

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