MRAA applauds Grow Boating relaunch

Published online: Jun 22, 2010 News Trade Only Today
Viewed 131 time(s)

The Marine Retailers Association of America, in an advisory to members, said it is pleased that the redirection of 85 percent of the Grow Boating Engine Assessment is ending July 1, but it is disappointed that full funding is not being restored to Grow Boating immediately.

Dealers who have been seeing the full Grow Boating assessment charged on their boat invoices should see those amounts reduced. For example, an engine assessment of $41 for engines from 100 hp to 199 hp should be $6.15 as of July 1.

There will be no change in the assessment on loose engine sales. Dealers who did not see engine assessments prior to the change should not see any changes.

"With only 15 percent of the engine assessment going to fund the ongoing Discover Boating Internet marketing and public relations efforts, not much can change in the media marketing effort," the MRAA said in the memo.

However, the group welcomed news that the Grow Boating board of directors was taking action to relaunch the program.

"When you look at the results this program achieved during three years of 100 percent funding, how could anyone not want to see it relaunched ASAP?" MRAA chairman Ed Lofgren said in the advisory. "Participation in boating increased substantially in 2006, 2007 and 2008. Adults participating in boating as a recreational activity peaked in 2008, as did fuel prices, by the way."

He continued: "This didn't happen by accident. It was a direct result of the Discover Boating advertising and marketing efforts."

Click here for the full advisory.

You May Also Be Interested In...

March 19, 2015

Carefree Boat Club adds location in Georgia

Carefree Boat Club has just opened a brand new location, adding to its ever-growing lineup.
March 17, 2015

World's fastest pontoon boat gets even faster

When you think of fast boats, a pontoon is probably pretty low on your list, just ahead of houseboats and tugboats. Brad Rowland begs to differ.
March 05, 2015

West Marine begins "Do It Yourselfie!" promotion

Show off your selfie fixing up your boat and West Marine could lend you a hand.
March 04, 2015

Pontoon Brands United

Premier Marine announced today the company will transfer the production of its Weeres and Palm Beach brands to its headquarters in Wyoming, Minn.
March 02, 2015

West Marine's New Product Review Day set for March 20

West Marine has announced the date for this year's iteration of their New Product Review Day.
February 19, 2015

Honda Marine and Coach Pontoons Are Now Partners

The PDB team has exciting news! While we were at the 2015 Miami International Boat Show, Honda Marine announced their new exclusive OEM agreement with Coach Pontoons!
Follow us on Facebook!  Follow us on Instagram!  Follow us on Twitter!  Follow us on YouTube!