Mercury Marine unveils redesigned website

Published online: Jul 08, 2010 News
Viewed 122 time(s)
Easier navigation and updated product information content - Mercury's recently redesigned consumer Web site - in a class of its own. 
Unveiled in June, the revamped site replaces a version that was named "Best in Category" at the 2008 Miami Boat Show. 

"The redesign took our Web site from good to great," said Mercury Marine VP of Marketing Mike Shedivy. "It showcases our continuous commitment to not only improve our world-renowned products, but also to improve the way we communicate with our dealers and consumers and help them access vital information that demonstrates why Mercury Marine's products are the best in the industry." 

Users will find the new site easy to navigate, thanks to a mega-dropdown menu that gives one-click access to virtually every Mercury Marine product family and service. 
Product specifications and engine test data are now placed together in the same location for convenient, user-friendly navigation. Engine tests, historically one of the most-visited destinations of, are also linked on the homepage for easy access. Additionally, they can be found in their corresponding product family section. Besides selecting an outboard or sterndrive of their choice, visitors will soon be able to view products - such as gauges and controls - that complement the engine. The site also utilizes shareable video content to further enhance the interactive experience. Plus, fans can access Mercury Marine's new Facebook and Twitter pages through links on the homepage. 

"Our customers told us they wanted a more user-friendly, content-rich site," said Jon Mathews, Director of Global Brand Strategy. "We set out to improve our navigation and present all our content in a way that helps consumers decide which Mercury products are right for them."
Visitors who are unsure about what engine or prop is right for them can make informed decisions by using a pair of handy interactive tools. The Outboard Engine Selector is a new feature that allows users to find a recommended engine based on boat type, technology and horsepower through a series of checkboxes.
The popular Mercury Prop Selector has also been completely rebuilt for a more intuitive and user-friendly experience. In four simple steps, customers can determine the propeller brand that is right for their boat. An optional fifth step determines the specific pitches and part numbers. An accompanying tutorial video provides help, if needed. 

Additional updates are scheduled throughout the summer of 2010 for inflatable boats, remanufactured products, MerCruiser and gauges and controls.

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