The Recreational Boating & Fishing Foundation recently revealed new research that will help the boating industry better understand consumer attitudes toward boat purchases.
RBFF's Quantitative Study of Consumer Attitudes shows the boating lifestyle is robust, but buying habits have shifted.
"People are going to continue to buy boats, but more cautiously, without applying for as much financing," RBFF president and CEO Frank Peterson said in a statement. "We hope our boating stakeholders will use this research to help develop their marketing strategies for the coming year."
Among the findings:
RBFF and BrandSpark International did the study in June. It provides detailed information about 1,885 boat owners and 977 non-boat owners ages 18 to 69.
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