BRP signs financing deal

Published online: Mar 03, 2011 News Trade Only Today
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Sheffield Financial recently signed a three-year installment financing services agreement with BRP.

BRP has agreed to exclusively endorse Sheffield's installment financing programs for its Sea-Doo watercraft; CanAm all-terrain vehicles, side-by-side vehicles and roadsters; and Ski-Doo snowmobiles sold by BRP dealers in the United States.

Sea-Doo boats also are covered by this agreement, though not exclusively.

"Sheffield has worked hard to earn our business over the past two years," said Yves Leduc, vice president and general manager of BRP's North American division, in a statement. "This new agreement strengthens our relationship and will be beneficial for our dealers and customers."

Sheffield, founded in 1992 and acquired by BB&T in 1997, signed its first contract with BRP in January 2009 to provide installment and revolving loans to its customers.

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