Simrad gears chart plotters toward small boats

Published online: Jun 10, 2011 News Trade Only Today
Viewed 180 time(s)

Marine navigation electronics manufacturer Simrad Yachting hosted an on-board press event Tuesday in Boston Harbor to promote its newest products, which are tailored for versatility in response to consumer focus groups.

The result is a simpler (fewer buttons), more intuitive touch screen/rotary knob multifunction unit. Shipping of units with 7- and 8-inch screens begins Friday. Twelve-inch models will ship a month from now.

Geared to the 25- to 40-foot boat market, the Simrad NSS Sport is a base unit GPS/plotter that can be expanded with sounder, radar, autopilot and video entertainment features. Its LED backlighting design is touted for its energy efficiency.

"What we really strove for with this unit is walk-up useability," product manager Dennis Hogan said. "And we feel we accomplished that."

The company also is reacting to the current economy with price points of $1,895, $2,845 and $3,995, respectively, for the 7-, 8- and 12-inch models.

Simrad also promoted its new broadband 3G radar, the next generation of its BR24 Frequency Modulated Continuous Wave radome, the Broadband 3G.

The company says the new unit delivers two times greater RF transmit power and 30 percent more range and target detection than the BR24.

You May Also Be Interested In...

March 19, 2015

Carefree Boat Club adds location in Georgia

Carefree Boat Club has just opened a brand new location, adding to its ever-growing lineup.
March 17, 2015

World's fastest pontoon boat gets even faster

When you think of fast boats, a pontoon is probably pretty low on your list, just ahead of houseboats and tugboats. Brad Rowland begs to differ.
March 05, 2015

West Marine begins "Do It Yourselfie!" promotion

Show off your selfie fixing up your boat and West Marine could lend you a hand.
March 04, 2015

Pontoon Brands United

Premier Marine announced today the company will transfer the production of its Weeres and Palm Beach brands to its headquarters in Wyoming, Minn.
March 02, 2015

West Marine's New Product Review Day set for March 20

West Marine has announced the date for this year's iteration of their New Product Review Day.
February 19, 2015

Honda Marine and Coach Pontoons Are Now Partners

The PDB team has exciting news! While we were at the 2015 Miami International Boat Show, Honda Marine announced their new exclusive OEM agreement with Coach Pontoons!
Follow us on Facebook!  Follow us on Instagram!  Follow us on Twitter!  Follow us on YouTube!