RBFF hosts fish, wildlife agency marketing workshop

Published online: Dec 29, 2011 News Boating Industry
Viewed 237 time(s)

ALEXANDRIA, Va. - The Recreational Boating and Fishing Foundation welcomed 45 state fish and wildlife agencies for a marketing workshop Dec. 6-8 in Phoenix. The workshop focused on integrated marketing efforts between the agencies designed to drive fishing license sales in 2012.

The 2011 workshop went over the program's results from 2011 and discussed direction for the State Fishing License Marketing Program in 2012. The program was established in 2008 to bring together participants form RBFF's State Fishing License Marketing Program, and in 2010 the RBFF expanded it to include all 50 states.

This year's keynote speaker, John Seabreeze, shared successful marketing campaigns from the golf industry and compared them with recreational fishing and boating, giving agencies ideas for consumer acquisition and retention plans to bring to the fishing and boating industry.

"Convening state agencies at the state marketing workshop and getting them to engage in a dialogue about marketing efforts is critical," RBFF President and CEO Frank Peterson said in a release. "We're working to advance these state agency partnerships in an effort to increase fishing license sales and boat registrations nationwide, which in turn, generates funds needed for state conservation projects."

The RBFF's State Fishing License Marketing Program was launched in March 2008 to increase participation in fishing and generate awareness of the link between license sales and conservation efforts. Currently the RBFF partners with 34 states through the program.


You May Also Be Interested In...

March 19, 2015

Carefree Boat Club adds location in Georgia

Carefree Boat Club has just opened a brand new location, adding to its ever-growing lineup.
March 17, 2015

World's fastest pontoon boat gets even faster

When you think of fast boats, a pontoon is probably pretty low on your list, just ahead of houseboats and tugboats. Brad Rowland begs to differ.
March 05, 2015

West Marine begins "Do It Yourselfie!" promotion

Show off your selfie fixing up your boat and West Marine could lend you a hand.
March 04, 2015

Pontoon Brands United

Premier Marine announced today the company will transfer the production of its Weeres and Palm Beach brands to its headquarters in Wyoming, Minn.
March 02, 2015

West Marine's New Product Review Day set for March 20

West Marine has announced the date for this year's iteration of their New Product Review Day.
February 19, 2015

Honda Marine and Coach Pontoons Are Now Partners

The PDB team has exciting news! While we were at the 2015 Miami International Boat Show, Honda Marine announced their new exclusive OEM agreement with Coach Pontoons!
Follow us on Facebook!  Follow us on Instagram!  Follow us on Twitter!  Follow us on YouTube!