Larson awarded Best Boat Display in Minneapolis

Published online: Jan 27, 2012 News Boating Industry
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MINNEAPOLIS - The Larson Boat Group was honored with the Best Boat Display Award at the 2012 Progressive Insurance Minneapolis Boat Show last weekend for its 7,000-square-foot display developed with marketing partner Take It to Eleven of Minneapolis.

The display promoted all four of Larson's product groups, including the FX fishing boat line, and featured a 16x9 foot HD rear-projection screen and multiple 60-inch monitors to support the "American Classic" product theme, the company said in a release. The display also featured elevated ramps with blue LED under-hull lighting to showcase the company's VEC-hull construction.

Larson Boat Group President Al Kuebelback said in a statement that this year is the strongest showing the company has had at the Minneapolis Boat Show in years.

"The excitement from our Minnesota dealers and consumers toward our completely retooled line-up was very satisfying," he said. "It really validates all the hard work our team has put in over the last two years in preparation for the return of the recreational buyer to our industry."

Mike O'Connell, Larson COO, said in a statement that the company has been working hard to put the boat builder in a strong position to capitalize on the economic rebound.

"The atmosphere of the booth really complemented our fresh, new product line-up, bringing the `American Classic' theme to life," O'Connell said. "Our customers responded in a big way with new boat orders and more than 160 qualified leads that will keep our dealers selling as we head into the busy spring months ahead."

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