KNOXVILLE, Tenn. - Sea Ray Boats took home the award for Best Boat Display at the 2012 New York Boat Show for its display, which incorporated interactive elements and a design and layout that was accessible for visitors with disabilities.
Sea Ray debuted the new display at the New York Show after nine months of work by InterGlobal Exhibits of Denver with input from Sea Ray and MarineMax.
The New York Boat Show's manager, Jon Pritko, said it was all the things Sea Ray did together that put it on top.
"First, the display is absolutely visually stunning. The use of different materials mirrors the quality, design and craftsmanship of the boats, and the use of video screens and the interactive aspects give potential customers an experience that is second to none."
The exhibit covered 12,000-square feet of the show floor with many of Sea Ray's boats and more than 40 monitors playing videos. It also allowed visitors to use a custom Sea Ray app to look through product images, specifications and more.
"At Sea Ray, we always strive to demonstrate the exceptional products, service and lifestyle that we offer to customers," Rob Noyes, vice president of marketing for Sea Ray, said in a release. "Our new boat show display embodies this approach and enables visitors to see and feel the premium allure of our brand. This award is a testament to Sea Ray's efforts to bring to life the best sales atmosphere and owner experience possible."
Sea Ray said the display will be viewable next at the 2012 Miami International Boat Show, Feb. 16-20.