Switch It Up

Published in the September 2013 Issue September 2013 News

For the first time in its 30-year year history, Maui Jim will launch a completely new frame technology that allows sunglass wearers to switch out their lenses for various light conditions during outdoor activities. The new Switchbacks ($319 US MSRP) have a proprietary quick-release lens mechanism and five options for lens colors. By pressing a button at the top of the frame, the one-piece lens is released from its hold and can be easily swapped for a lens of a different color. The replacement lens then snaps into the frame with the push of a button that securely locks the lens into place. 
"It’s frustrating when you’re out and the light conditions change, making it too bright or too dark," said Richard Walker, Maui Jim’s Director of Product Development. "Our new technology offers a real advantage over other switchable options in that we have a one-piece lens that eliminates fumbling with lenses for each eye. The distinct snap of our locking mechanisms lets you know that your lenses aren’t going to pop out. And we offer five different lens options for varying light conditions." 

Switchbacks’ shield design screams to be used during the most active outdoor activities. This full-wrap frame has anti-corrosive pin hinges attached to wide temples with holes for straps. The oversized rubber temple grips offer the ultimate in hold and stability.

All Switchbacks lenses have waterproof and oleophobic coatings to shed water and repel smudges, as well as proprietary Clearshell scratch-resistant coating to reduce scratches. (www.MauiJim.com)

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